Film Concept

Genre / category / viral catalys

Marketing / Commercial Video / ?

What about statement (topic or logline)

The video explains in simple language what BeeScan is offering, how it will change a customer’s life and what the viewers should do right after watching the video.

THE STORY (The main text)

Hier kommt der finale Text

Film style

Idea: whiteboard explainer video with voice over.

What is the brand’s CI? (colors scheme, style of website, etc.)

Project Timeline

• June 2020: Planning, getting all the necessary pieces, filming

• June/early July 2020: Editing and release

Audience & Distribution

Intended Audience

n/a

Call to Action

What do you want the viewers to do right after watching the film?

Distribution and Marketing Strategy

Integrated on BeeScan.ch

Filming

Language

Swiss German

Camera Work

Top down shots for drawings

Technicals

HD 1080p

Beats

• Drawings and voice over

• Call to action

Editing

Viewer’s emotional arc

From feeling curious to feeling understood and sold on the idea.

Runtime

1m 30s

Deliverable

Full HD (1920x1080px), 25fps

Key Creative Personnel

Pricing

$ 0

We estimate the total work hours for the project to be at approx. 20 hours.

Our quotes are one price

The proposals we create are one price. It includes all involved personnel and equpiment. That way there is no surprises or randomly increased costs.