Call notes with Kevin:

• UCLA Beach Volleyball women’s team donated to help regenerate kelp forests in California

• Equivalent of the size of one beach volleyball field

• The video has to tell why kelp is critical to fight climate change

Video Concept

Who is this film for

The social media followers/email list of UCLA beach volleyball and sustainable surf.
Secondary: organic search traffic via the term ‘global warming’, used in the title. (Rising trend for this search term acc. to Google Trends.)

The Story - Film Arc

This documentary short film tells the story of UCLA women’s beach volleyball team stepping up and helping kelp reforestation to fight global warming.
(The change: from outsider’s view to insider’s view.)

Viewer’s emotional arc

From feeling curious at the start of the video to feeling motivated to do the same (donate to restore kelp) after watching the film.

Call to action

Send divers to restore kelp today.

Shotlist

Beats

1. UCLA Beach Volleyball representative interview.
   Explaining their motivation and reason to do something against global warming. And why they chose to reach out to Kevin and Michael.
   B-roll: the team playing volley at the beach.

2. Kevin Whilden interview.
   Explaining why kelp is a perfect plant to help solve the problem
   B-roll: Interview in PV at the beach, animation to show what Kevin explains, maybe The Bay Foundation has underwater clips of a before/after kelp reforestation patch.

3. Call to action.
   Text panel plus voice over.

Film style

The film has a simple and clean visual style.

Editing

Exposition

• Location and date: Los Angeles, early 2020

• Main characters: representative(s) UCLA beach volleyball, Kevin Whilden

• Character goals: UCLA to become active, Kevin explaining how kelp solves a big problem

• What’s at stake: Staying passive and loosing the fight

• Toolset: Interviews and voice-over, text cards, animation

Misc

• Language: English

• Music: Artlist.io (licensed for commercial and non-commercial uses)

• Runtime: 3 to 6 minutes

• Release: First quarter 2020

• Deliverable: Full HD (1920x1080px), 30fps