Channel Concept

The Topic: Who is the content for

People who are concerned about climate change and feel somewhat small and helpless.

The Story (incl. character goals, what’s at stake)

Each episode features a brand or organization dedicated to impacting the environment as little as possible. Offering consumers smarter choices for a better future. And enabling individuals to be “activists by proxy”.

Call to action

n/a

Shotlist

Film Arc

From outsider’s view to insider’s view.

Viewer’s emotional arc

From feeling curious at the beginning of the video to being motivated to support the film’s protagonist.

Segments or Beats

1. One-on-one interview

   • What got you started to make an impact in the first place?

   • How and why do you do what you do?

   • Any advice?

2. Filming protagonist at work

Schedule

not determined

Film style

The film has a simple and clean visual style.

Film Team

Editing Notes

Exposition

• Location (and date)

• Protagonist’s name and job title

• Characters goals

• What’s at stake

• Toolset: Smart title and subtitle, talking head and voice-over, text cards

Misc

• Runtime per episode is between 5 and 15 minutes.

• Deliverable: Full HD (1920x1080px), 30fps